Social Tips
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- Tell a story.
- Talk to students about their ideas and opinions. They might know of a great story or already have an awesome photo.
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- Know which account is the best market for the audience you are trying to reach.
- Facebook is best for alums and families
- Instagram is best for students
- Twitter is best for academia/news
- Include a photo or video (not a graphic or poster, unless you have no other option).
- Photos of students, alums and professors are best.
- Check out our branded style guide for logo and color uses.
- Post enough, but not too much. If the content isn't quality, it isn't worth posting.
- Aim to post once to twice a week.
- Do not post more than 2 or 3 times a day.
- You need to post once to twice a month unless you want to risk your account going inactive.
- Post when people are online. You can schedule this ahead of time.
- You can check the best times to post on Facebook by visiting.
- Insights 鈫� Posts 鈫� A time graph will appear.
- Typically, with college-age students, 12 to 9 p.m. works well.
- With the general public 8 a.m., 12 p.m., 6 p.m. and 9 p.m.
- The best times for LinkedIn are 8 a.m., 9 a.m. and 12 p.m.
- You can check the best times to post on Facebook by visiting.
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- Don't take on more than you can handle. Better to do one social media network 鈥渞ight鈥�
then two accounts wrong.
- Knowing your goal can help you decide which area to target like Facebook, Instagram, Twitter, etc.
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- Don't use stock photos.
- You are better off to not post than to post a stock photo. Facebook and Instagram's algorithm will pick up that it is a stock photo and make the post not show up.
- Don't write long posts.
- Posts should be 1 to 3 sentences.
- The post should answer the who, what, where, when and why.
- Don't use 鈥淚鈥� instead use 鈥渨e."
- You are managing an account on behalf of the University which is a "we."
- When you write posts you would say, for example, "We are excited to announce the 2018 student of the year."
- Don't have long videos.
- 30 seconds to 3 minutes works well.
- If your video is long and not compelling then people won't watch it, which drops you in the algorithm. You can create a "teaser" for social and link to the whole video on YouTube.