小蓝视频

Dr. Selen Savas-Hall is an Associate Professor of International Business and Marketing at 小蓝视频鈥檚 Davis College of Business & Technology. She had her Ph.D. in Marketing at Florida Atlantic University, where she was also working as a research assistant and instructor. Prior to earning her Ph.D., she had internships and work experience in international companies such as PricewaterhouseCoopers, Marks & Spencer, IBM and GfK. Her research interests include international marketing, international business, consumer behavior, services marketing, and retailing. Some of her publications appeared in Journal of Services Marketing, Services Marketing Quarterly, Journal of Retailing and Consumer Services and Journal of Brand Management. She has also presented at various national and international prestigious conferences. She loves dancing, walking, traveling, and spending time with family and friends.

Education

• Ph.D. Marketing
  Florida Atlantic University 2017
• M.A. Marketing
  Marmara University 2010
• B.A. Business Administration
  Yeditepe University 2007

Recent Research

• Toteva, I., Savas-Hall, S. and Hall, J. (2023), 鈥淪elf-concept and brand loyalty: Insights from major life events and coping mechanisms鈥�, Journal of Brand Management, Published: 27 July 2023
• Savas-Hall, S., Koku, P.S. and Hall, J. (2023), 鈥淩eally-New Services and Perceived Risk: The Effect of Regulatory Focus鈥�, International Journal of Technology Marketing, 17(4), 429 - 449.
• Savas-Hall, S., Hall, J.R., and Gresham, G. (2022) 鈥淏ottom of the Pyramid (BOP) Younger Consumers鈥� Perspective of Service Industries: A Qualitative Exploration of Nigeria鈥�, Journal of African Business, 24(4), 580-596.
• Hall, J.R., Savas-Hall, S. and Shaw, E.H. (2022) 鈥淎 deductive approach to a systematic review of entrepreneurship literature鈥�, Management Review Quarterly, April.
• Savas-Hall, S., Koku, P. S., and Mangleburg, T. (2022). 鈥淩eally New Services: Perceived Risk and Adoption Intentions鈥�, Services Marketing Quarterly, 43(4), 485-503.
• Savas-Hall, S., Koku, P. S., & Mangleburg, T. (2020). 鈥淐onsumers鈥� perception of service newness and its marketing implications鈥�, Services Marketing Quarterly, 41(1), 35-48.
• Savas S. (2016), 鈥淔actors Affecting Donations in U.S. Retail Stores: A Conceptual Framework鈥�,Journal of Retailing and Consumer Services, 33 (November), pp.178-185.
• Koku, P.S. and Savas, S., (2016), 鈥淩estaurant Tipping and Customers' Susceptibility to Emotional Contagion鈥�, Journal of Services Marketing, 30, No.7, pp. 762-772.
• Koku, P. and Savas, S. (2014), 鈥淥n Corporate Social Responsibility and Islamic Marketing鈥�, Journal of Islamic Marketing, Vol. 5, No.1, pp. 33-48.
• Koku, P. and Savas, S. (2013), 鈥淐orporate Social Responsibility and Islamic Marketing: Some Basic Lessons鈥�, International Journal of Social Entrepreneurship and Innovation, Vol. 2, No.4, pp. 331- 345

Conference Presentations

• Hall J.R., Savas-Hall, S. and Toteva, I. (2022), The Idea Market and the Fear of Idea Theft, Southeast Decision Sciences Institute (SEDSI), February 16-18, Jacksonville, FL.
• Toteva, I. and Savas-Hall, S. (2022), The IKEA Effect in Service Delivery: Does Ordering Influence Brand Loyalty, Association of Marketing Theory & Practice (AMTP) Conference, March 23-26, Sandestin, FL.
• Toteva, I., Savas-Hall, S. and Hall, J. (2021), Impatient Consumption: Influence of a Past Self on Current Buying Behavior of High-involvement Goods, American Marketing Association (AMA) Winter Academic Conference (Virtual).
• Savas-Hall, S., Hall, J. and Gresham, G. (2019), Bottom of the Pyramid (BOP) Consumers鈥� Perspective of Service Innovations: The Case of Nigeria, AMS World Marketing Congress, July 9-12, Edinburgh, Scotland.
• Savas-Hall, S. and Hall, J., (2018), The Role of Social Influence on Donations in Retail Stores, Annual American Collegiate Retailing Association (ACRA) Conference, June 6-8, Toronto, Canada.
• Savas S. (2016), Perceived Risk and Consumer Adoption of Service Innovations, AMA Summer Conference, August 5-7, Atlanta, USA.
• Savas S. (2016), Why Do We Donate in Retail Stores? Annual ACRA Conference April 13-16, New York/ New Jersey, USA.
• Penpece, D. and Savas, S. (2015), Media Multitasking Using Multiple Screens: A Case Study in Turkey, International Interdisciplinary Business-Economics Advancement Conference, November, 16-21, Ft. Lauderdale, USA.
• Savas, S., Hall, J. and Koku, P.S. (2015), Consumers鈥� Religious Beliefs and Their Attitudes toward Cause-Related Marketing, 6th Global Islamic Marketing Conference, May 6-7, Istanbul, Turkey.
• Koku, P., Savas, S. and Jusoh O. (2015), Peace Marketing: The Role of Islamic Marketing, 6th Global Islamic Marketing Conference, May 6-7, Istanbul, Turkey.

• Koku, P. and Savas, S. (2014), Why do people tip in restaurants? An Exploratory Study on Emotional Contagion, Frontiers in Services Marketing Conference, June 26-29, Miami, USA.
• Savas, S., Hall, J., Koku, P., and Jusoh, O., (2014) Is the Iranian Consumer Market Homogeneous or Heterogeneous? Some Preliminary Evidence. Global Islamic Marketing Conference, April 22, Kuala Lampur.
• Koku, P. and Savas, S., (2014), Tipping and Zakat: A Critical Perspective Using Equity Theory. Global Islamic Marketing Conference, April 22, Kuala Lampur, Malaysia.
• Koku, P. and Savas, S. (2013), Corporate Social Responsibility and Islamic Marketing: Some Basic Lessons, 4th Global Islamic Marketing Conference, May 29-30, Istanbul, Turkey.